STRATEGIC WEBSITE DESIGN
Your business has moved forward, has your website?
I design & write strategic websites for established service-based businesses that have outgrown the site they started with. Bringing your messaging, services, client journey and the systems behind every next step into one connected online home
The website that got you here may not be the website that takes you forward
Your business has most likely changed in many areas since you first created it!
Your work is stronger, your experience has improved, your services have evolved, your prices have moved and you have a much better understanding of the clients you want to attract...
But your website is still introducing an earlier version of your business.
Potential clients arrive with questions your website should have already answered, important services are buried, the calls-to-action lead nowhere particularly intentional. So you hesitate before sending somebody the link, or you explain your offer again in a DM because nowhere explains it right!
A good website doesn't just show people what you do, it helps them understand where they fit
Someone might arrive ready to enquire, but somebody else may need to compare services, understand your approach, see proof of your work or spend time getting to know the person behind the business first
Your website has to make room for all of this without giving everybody the same vague button and hoping they work out the rest.
This is what makes my website builds different
My unique approach...
Before I think about colours, layouts or animations, I look at the business the website needs to support.
We work through what you sell, who each service is for, what a visitor needs to understand before taking action, which pages deserve prominence, what should happen when somebody clicks, and more!
Then I turn that thinking into a website that feels easy to explore and intentional!
• The design gets their attention
• The structure helps them make sense of the business
• The journey gives them somewhere useful to go next
Imagine sending somebody to your website without needing to add any additional explanation!?
They visit your site after finding you through Instagram, Google, a recommendation...
Within a few moments, they understand what your business does, who it is for and why your approach is different
They can find the service that matches what they need, see the quality of your work and choose an appropriate next step without getting in touch to ask where they should look
When they enquire, the form gathers the information you actually need to move forward
That is what we are building: an online home that represents the standards of your business now and takes on more of the work involved in helping the right people become clients
BECAUSE WE'RE BUSY ENOUGH!!
This is likely the right next step for you if…
Your business is established, but the website still looks or sounds like the version you launched with
Your services make sense to you, but the way they are presented makes it difficult for a potential client to know which one is right for them
You rely heavily on social media, recommendations or DMs because your website is not yet doing enough to support the decision
You need a new website or redesign, but you do not want to be left writing every page, planning the structure and working out the technology alone
You want somebody who will think beyond the visible pages and consider forms, email marketing, CRM systems, booking tools and what happens after somebody clicks
Or, quite simply, you are proud of the business you have built and want a website that finally feels worthy of it!
WHAT HAPPENS AFTER THE CLICK?
The page does not end at the button, and neither does my thinking
It is easy to add a contact form to a website. The more important questions are where that form sends the information, what the potential client receives next and how much work is created for you each time somebody completes it.
That is why every strategic website project considers the system behind the visible page.
For some businesses, that means making sure the enquiry reaches the correct inbox and triggers a useful confirmation. For others, it means connecting the website to a CRM, an email-marketing platform, a scheduler, a payment provider or a more detailed sales journey.
Your bespoke website design proposal includes the essential connections agreed within your scope. If you need the complete backend created too, I can build that as part of a wider bespoke project
The Strategic Website Design Process
We begin with a relaxed conversation about your business, current website (if you have one yet), what is no longer working and what you want your new site to make possible.
This call will give me enough context to understand the likely scope and establish whether I am the right person for the project
Following our call, you'll receive a tailored proposal outlining the recommended scope of work, the pages and integrations included, the project timeline, your full investment and any ongoing platform costs
Once your project is booked, you complete a detailed questionnaire and if required, I will call you to review certain details ahead of the build, including your services, audiences, current content, client journey and what the website needs to achieve before planning the full page structure and messaging direction.
I write your website copy and translate the strategy into the visual build, using your existing brand identity to create a site that feels recognisably yours and appropriate for the level of the business you now have.
You review the work at agreed stages and provide feedback through one organised process, rather than being asked to make dozens of disconnected decisions throughout the build (I know how busy you are!!)
The agreed forms, email platform, scheduler, CRM, payments or other essential tools are connected so the website has a working next step behind the buttons.
Where the business needs a larger funnel or CRM build, this will be scoped clearly within your project proposal
I test the full experience from the perspective of a potential client across desktop and mobile before your website goes live.
You then receive a recorded walkthrough explaining how the site works, and the important areas you need to know about going forward
You receive 14 days of agreed post-launch support for questions and light adjustments relating to the completed build.
Once that period ends, ongoing website and growth support can be arranged if you would like help adding pages, extending email journeys, reviewing performance or continuing to improve the wider system over time.
YOUR INVESTMENT
No two websites require the same structure. The number of services, existing content, platform, forms and integrations all affect what needs to be built.
My Strategic Website design service begins from £2,200.00 for up to 6 core pages
Following your Free Website Fit Call, you will receive a tailored proposal outlining:
-
The recommended scope of work
-
The pages and functionality included
-
Copywriting, design and integrations included in the build
-
Your project timeline
-
Your full investment
-
Any ongoing platform or third-party costs
-
The costs for any additional pages required
Payment plans may be available depending on the project scope and timeline. Any platform subscriptions, premium fonts, paid plugins, domains or third-party software required for the build will be explained before you commit.
Why Sophie?!
Okay, so I'm a big believer in showing the person behind the biz, so here's why 😆...
I know first hand that a business can look brilliant from the outside while creating enormous pressure behind the scenes when the structure of the business has not grown with it.
I bring together 16 years in sales and business development, more than 10 years as a business owner across multiple industries, and hands-on experience in website strategy, copywriting, sales journeys and client systems.
This means I won't look at your website as an isolated design job. I will consider what your business needs to communicate, how potential clients make decisions, where each page leads and what the finished website will ask of you once it is live 😉
I'm also a mama, I have two amazing kiddo's and I know how precious time is, AND how little there is if your business runs you instead of the other way round!
You get the strategic thinking and the person who can turn your website into something that runs like a well oiled machine AND looks bloody great at the same time!!
STRATEGIC WEBSITE BUILD
FAQs
My preferred platforms are Wix and Squarespace because they allow me to create a strong, bespoke experience while leaving you with a website you or your team can manage going forward (which I think is super important as a business owner)
If your business already has an established WordPress website or uses another suitable platform, I can usually work with what you have rather than moving you unnecessarily. The right recommendation will depend on the functionality, current setup and what your business needs from the website
Yep. Copywriting is included for every agreed page, unless we decide otherwise.
I use the questionnaire, existing material and our conversations to understand your business and write the website around the people you want to reach. You will not be asked to arrive with an entire website already before I can begin, we can build from scratch too!
My pricing listed is for up to 6 core pages, but the number of pages required is agreed after your Website Fit Call because the right structure depends on your services and visitor journey.
A straightforward service business may need a homepage, About page, service pages and Contact page. Another business may also need Projects, Resources, Blog, FAQs or several distinct service routes. Your proposal will show exactly what is included, and additional pages can be added later if the business grows.
Yes. If your current platform and technical setup are still suitable, I can restructure and redesign what already exists.
Sometimes a rebuild provides a better long-term result, but I will not recommend moving platforms or replacing the whole website simply for the sake of it!
Yes, foundational on-page SEO is included across the agreed pages. This covers search-informed structure, page titles, meta descriptions, headings, URLs and image guidance.
Yes. Every website is designed and reviewed for desktop and mobile. Mobile is not treated as an afterthought, particularly because many potential clients will first visit through social media or a link shared on their phone!
I particularly love the flexibility of Wix for mobile design - this is what my site is built on :)
Yes, we can connect your website to all of the above.
A basic connection is different from building a complete CRM system with proposals, contracts, invoices, workflows and onboarding. If you need your full client journey built, I can include that as a wider bespoke project or quote for it separately.
The exact integration will be confirmed in your proposal. Creating a complete nurture sequence, sales funnel or setting up a new payment account is additional work unless specifically included.
The build uses your existing brand identity, including your logo, colours, fonts and imagery. Strong, consistent assets will help the finished site feel more cohesive.
If your current branding is not ready to support the website, I will raise that early so we can decide what needs attention before the build. Full brand identity design and professional photography are not a part of my services - there are lots of talented creatives out there that can help you with that part ;)
Most strategic website builds take approximately 6-8 weeks once the strategy, content and required assets are available. Larger sites or projects involving several integrations may take longer.
Delays in questionnaires, feedback, images or third-party access may push back your launch date.
Yes. One reason I favour Wix and Squarespace is that they allow most business owners to make straightforward text, image and blog updates without needing a developer every time.
You will receive a recorded handover explaining the parts of the website you are most likely to manage.
You receive 14 days of agreed post-launch support for questions and light adjustments related to the completed build.
If you would like continued help after that, ongoing support can be arranged for website improvements, additional pages, email marketing, funnel extensions, performance reviews or wider growth initiatives.
Your design and build investment does not automatically include third-party costs such as the domain, website-platform subscription, premium fonts, paid plugins, email-marketing software, CRM subscription or payment-processing fees.
Any costs required for your particular project will be explained in the proposal so you know what your website will cost to run before moving forward.
A strategic website is the wider online home of your business. It helps different visitors understand the brand, explore your services, learn about your approach and choose the next step most relevant to them.
A sales funnel is a narrower journey built around one audience, one offer and one desired action. It might lead somebody from a free resource into an email sequence, towards a workshop, into an application or directly to a sale.
Some businesses need a website, some already have a strong website and need a funnel attached to it. and others need both pieces designed to work together.
We always begin with what your business needs to do, then establish which build will make the greatest difference for you
Every website is scoped around your business and will be unique to your proposal, but the full build can include the following:
Website strategy and structure
-
Pre-build questionnaire and business review
-
Review of your services, audiences and current visitor journey
-
Recommended page structure and website hierarchy
-
Planning where each service, project, proof point and call-to-action belongs
-
A purposeful route through the site for different types of visitor
Website copywriting
-
Copy written for every agreed core page
-
Stronger positioning and service messaging
-
Search-informed page headings and structure
-
Calls-to-action written around the visitor’s next step
-
Existing copy reviewed, retained or rewritten where useful
-
Client stories, testimonials and proof positioned intentionally
Bespoke website design and build
-
Custom design using your existing brand identity
-
New website build or strategic redesign of your existing site
-
Desktop, tablet and mobile-responsive layouts
-
Clear page hierarchy and navigation
-
Service, About, Contact, Projects, Blog or other agreed pages
-
Forms and calls-to-action designed as part of the wider experience
SEO foundations
-
Search-focused page structure
-
Page titles and meta descriptions for the agreed core pages
-
Clean heading hierarchy
-
Search-friendly URLs
-
Image names and alt-text guidance
-
Mobile usability and basic technical checks before launch
Forms, systems and integrations
-
Contact and enquiry forms
-
Email-marketing sign-up connection
-
Scheduler or booking connection
-
Connection to your existing CRM where included
-
Payment or checkout links where relevant
-
Basic confirmation emails and next-step messaging
-
Domain connection and essential platform setup
Testing, launch and handover
-
Testing links, buttons, forms and the agreed visitor journeys
-
Desktop and mobile review
-
Basic search and social-sharing settings
-
Launch support
-
Recorded walkthrough showing how the site works
-
Guidance for managing straightforward updates yourself
-
14 days of agreed post-launch support
Let’s create an online home that represents the quality of your work, helps the right people understand where they fit and connects every next step to something intentional behind the scenes.
You bring the business you have worked so hard to build and I will turn it into a website people can understand, trust and act on!
Prefer to look around first?