Sales funnel design that turns interest into a clear next step
Your business shouldn’t stop selling the moment you stop showing up...
I create bespoke evergreen sales funnels that turn the interest you are already generating into a clear journey towards an enquiry, booking or sale
Instead of every opportunity depending on you posting, promoting, explaining and following up in real time, your business has a more hands-off sales process working alongside you!
As a result, you get to spend more time delivering your work, supporting your clients and focusing on the parts of your business you actually enjoy, knowing the backend is running like a well oiled machine 😉
Okay, so you've created the interest...
But what happens NEXT?!
People are finding you through your content, referrals, networking or website, but unless you are actively talking about your offer, very little seems to happen
Your enquiries slow down when you stop posting, potential clients show interest and disappear, people follow you for months without taking the next step, and you repeatedly explain the same services in your DMs
Every sale still depends on you creating the interest, keeping the conversation alive and helping someone decide what to do next
Exhausting, isn't it?!
So what exactly changes when you have a sales funnel in place?
With a Sales Funnel Design, planned emails continue building trust, answering questions and introducing your offers without you manually following up with every person
Instead of creating attention that just disappears after someone scrolls away, your content can guide them towards a resource, email sequence, service or booking page
Potential clients can learn what you do, who it is for and why it matters before they reach your inbox, helping you receive warmer and better-informed enquiries
Someone can move naturally from a free resource to a smaller offer, your main service or ongoing support without being presented with everything at once
You still get to create content and show up as yourself, but taking a few days away does not mean your entire sales process comes to a stop
Your systems take care of repeated explanations, delivery emails, reminders and follow-ups, leaving you with more capacity for clients, ideas and business growth
THEY FIND YOU
Through content, referrals, Google, Pinterest, networking, a podcast or another source
↓
THEY TAKE THE NEXT STEP
They download something useful, complete a quiz, watch a training or visit a page created around their needs
↓
YOUR BUSINESS CONTINUES THE CONVERSATION
Helpful emails build trust, explain the problem and introduce the most relevant offer
↓
THEY ENQUIRE, BOOK OR BUY
When they are ready, they know what you offer and exactly what to do next
To put it simply... a sales funnel is the planned journey between someone discovering your business and becoming a client
Without that journey, people are left to remember your name, find you again, search through your content and work out which service they need by themselves
Your funnel connects those missing steps
We start with STRATEGY
You don’t need to know which pages, emails or automations you need...
That's part of my job!
Before anything is written or built, I review your business, your client journey and the offers you currently sell
Together, we look at:
-
How people currently discover you
-
What happens after they show an interest
-
Where potential clients tend to disappear
-
Which offer should come first
-
How your services can lead naturally into one another
-
What currently relies too heavily on you
-
Which parts of the sales process could be simplified or automated
We may identify opportunities for a smaller starting offer, a relevant upgrade, a different route for people who are not ready for your main service or a natural next step for existing clients
I then turn everything into one clear journey that makes sense for your audience and your business
What's included in your build?
Your project may include:
Every funnel is created around your business, so the final scope will depend on the journey we plan
-
A full funnel strategy and visual journey map
-
Lead magnet, quiz or training planning
-
Landing page and sales page copy
-
Page design and build
-
Welcome, nurture and follow-up emails
-
Booking, application or checkout journeys
-
Relevant upgrades or alternative offers
-
Forms, tagging and audience organisation
-
Email and workflow automations
-
Connections between your platforms
-
Mobile optimisation and testing
-
A recorded handover and agreed post-launch support
You will not be sold a pile of unnecessary pages, emails and technology simply because they appear in a standard package!
I will recommend what your business actually needs
THE PROCESS
You'll complete a detailed questionnaire before we meet so I can understand your business, goals and current customer journey.
We'll then have a Funnel Fit Call to discuss what you're hoping to achieve. Following our conversation, I'll send you a proposal outlining the recommended scope of work, project timeline and investment.
Once you're ready to move forward, I'll map out your sales funnel strategy and customer journey, deciding how each stage should guide people towards taking action.
We'll agree the overall direction before any copy, design or build work begins
I write the agreed page and email copy, design the pages and connect the necessary forms, booking systems, payments and automations.
I test the full experience from the perspective of your potential client before the funnel goes live.
You then receive a walkthrough explaining how it works and what you need to know going forward 😊
Upon completion, you will also have the opportunity to continue working together should you wish to through my monthly support package which includes:
- Funnel performance reviews
- Landing page updates as per analytics reviews
- Email sequence improvements as per analytics reviews
- Form & automation tweaks
- New offers or lead magnets added
- Ongoing strategy & support
?
IS
THIS
RIGHT
FOR
YOU?
Has your business become too independent on you?!
- Your sales slow down whenever you stop posting
- You are tired of repeatedly explaining the same offer
- People regularly show interest without taking action
- You want to build your email list and nurture people properly
- You have several offers but no clear journey between them
- Your current pages, emails and systems feel disconnected (or are non existent!)
- You want an evergreen approach rather than relying on constant launches & showing up 24/7
- You need someone who can handle the strategy and technical build
Why work with me for your sales funnel design?
I don’t treat your funnel as an isolated landing page or a few automated emails, I OBSESS over how your whole business works!
I have been a business owner across multiple industries for more than ten years, with a wider background in sales and business development.
Before doing this work, I co-founded & scaled a six-figure events business delivering more than 100 weddings and events each year, supported by a team of seven. At our busiest, we delivered up to five events every weekend, so I know ALOT about handling many moving parts in business and what it takes to keep it all afloat (on top of doing everything else we have to!)
I also know exactly what it looks like when a business becomes more & more successful on paper while also becoming increasingly dependent on the person running it.
That is why I now bring together the strategy, messaging, client journey and systems needed to create businesses that work more effectively.
You don’t need to coordinate several different specialists or work out how all the pieces should connect.
I look at the complete picture, recommend the right route and build the pieces required to bring it to life (& give you your life back 😉)
Your Investment
No two sales funnels require exactly the same build.
Book your free Funnel Fit Call and we'll talk through where your business is now, what you're hoping to achieve, and whether a bespoke funnel is the best next step.
Following our conversation, you'll receive a tailored proposal outlining:
• A recommended scope of work
• What's included in your build
• Estimated timeline
• Your investment
• Any ongoing platform costs
You’re probably wondering about the investment, so here’s a rough guide:
Bespoke sales funnel builds start from £750.00 depending on the number and complexity of pages, emails, integrations and automations required.
During your free Funnel Fit Call, I’ll get an understanding of what you’re looking to achieve and whether a standalone sales funnel build, CRM system or combination of the two would best support your business.
You’ll then receive a tailored proposal outlining the recommended scope, everything included, your project timeline, full investment and any ongoing platform costs!
Ongoing platform costs
Your project fee covers the agreed strategy, copy, design, setup, testing and support provided by me.
It does not include subscriptions or transaction fees paid directly to third-party platforms.
Depending on your funnel, you may need:
An email marketing platform
A website or landing-page platform
A CRM or booking system
A quiz, course or digital-product platform
An automation tool such as Zapier
A payment processor such as Stripe or PayPal
Website hosting, a domain or premium plugins
You may already have some of the tools we need
I will review your current setup first and recommend the simplest suitable option rather than adding subscriptions your business doesn't need!
Just incase you're still wondering...
Not at all 🙂
You don’t need to come to me knowing which pages, emails, automations or platforms you need. We begin by reviewing your business, your offers and the way potential clients currently move through your world.
I will then recommend the best funnel journey that makes sense for your audience, your goals and the stage your business has reached.
No, but you do need a way for people to find it.
That could be through your content, referrals, networking, your website, Google, Pinterest, collaborations, an existing email list or paid advertising.
The funnel’s job is not to create attention from nowhere. Its job is to make better use of the attention you are already generating by giving people a clear next step!
Not necessarily.
A free guide, quiz, checklist or training can be useful when your audience needs more time before they are ready to enquire or buy, but it is not the right starting point for every business.
Some funnels may lead directly towards a service page, consultation, application or paid booking.
We will decide what makes the most sense during the strategy stage.
That is exactly where the strategy becomes particularly valuable!
We can look at which offer should come first, how your services naturally connect and what the most relevant next step should be for different types of clients.
This may include a smaller starting offer, your main service, an upgrade, ongoing support or a different route for someone who is not ready for your highest-level offer.
Wherever possible, yep!
I will review your current website, email marketing platform, CRM, booking system and payment tools (if you have them) before recommending anything new.
If your current setup can support the funnel properly, we can continue using it. If it cannot, I will explain the available options and any costs before anything is changed needing to be purchased.
Yep, copywriting can be included within your funnel build.
I use the strategy we create together to write the pages and emails needed to guide someone through the journey, explain your offers and help potential clients understand why taking the next step makes sense.
You will have opportunities to review and provide feedback before anything goes live.
No one can responsibly guarantee a specific number of sales from a funnel.
Your results will also depend on your offer, pricing, audience, reputation, traffic and demand for what you sell.
What a funnel can do is create a stronger journey, follow people up more consistently and give more of the interest you are already generating the opportunity to become an enquiry, booking or sale.
It also gives us something that can be measured and improved rather than continuing to guess what happens after someone discovers you 😊
You will need to complete an in-depth questionnaire, attend our strategy session/call and provide feedback and approvals at agreed stages.
I will handle the strategy, copy, design and technical build included in your proposal, so you will not be left trying to manage all the moving pieces yourself (I know you don't have the time! 😉)
Your knowledge of your clients and business is still important, but my role is to take that information and turn it into a complete working journey.
The timeline depends on the size and complexity of the funnel.
A focused booking funnel will usually require less time than a quiz, evergreen training or multi-offer sales journey.
Your proposal will include a clear timeline based on the agreed scope, the platforms involved and the amount of copy, design and automation required.
Before launch, I test the complete experience from the perspective of a potential client.
You will then receive a walkthrough explaining how everything works, along with the agreed period of post-launch support.
Once people begin moving through the funnel, you can start gathering useful information about what they open, click and respond to. Your funnel can then be reviewed and improved as your audience, offers and business continue to grow (or I can do this for you if you choose to continue working with me in my monthly ongoing support!) 😀
It's time to stop letting every sale depend on you showing up...
You have spent long enough feeling like every enquiry, booking and sale depends on how visible, available and motivated you are that week.
A sales funnel gives the attention you are already generating somewhere meaningful to go.
It continues the conversation, connects your offers and helps the right people understand why working with you makes sense.
Most importantly, it gives your business a sales process that does not ask you to start from scratch every morning!
